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April 22, 2019 4 min read

Less is sea. How to make your wardrobe more lively and why a GREY shirt should not be missing in your Capsule Wardrobe.

Possession favours stress. Every single thing that we surround ourselves with takes time that we have to dedicate to it. Even the simplest objects of daily use such as living accessories, kitchen utensils or clothing become time thieves when it comes to coping with everyday life. Where do we put the vase we just bought? When will we find the time to dust them? How much nerves does the drawer with the Tupperboxes cost me, for which I never find the right lid? And what do I wear today?

Clothing demands our full attention, and therefore our time. The cost of clothing has long since outgrown its price. We pay for every new piece in our wardrobe with money, time and joy of life - in the worst case not only with our own, if the garments were produced under unfair conditions in developing countries.

Five reasons for Fair Fashion

Exactly from these considerations the principle of the Capsule Wardrobe was developed. Based on a minimalist idea, the Capsule Wardrobe only contains the clothes we really need.

True to the motto "less is more", we reduce our wardrobe to a maximum of 50 pieces. 50 Pieces consisting of shirts, jackets, sweaters, dresses, jeans, shorts, skirts, bags, shoes, jewelry and basics that can be combined again and again. Why should we get involved in this experiment? That's why:

  • Free time- According to statistics, we women spend an average of 17 minutes a day in front of the wardrobe. Spread over the year, that is just under three days. Three days we could spend with friends, family or leisure activities such as yoga or learning a new language.
  • Finances - Swap sea for tank tops. How much money do you think we spend a month on clothes? How about putting this sum into a savings box instead and financing a trip, for example to Iceland?
  • Feeling - It often happens that we force ourselves into an outfit in which we do not really feel comfortable. But even such a small mistake can put our mood in a very awkward position. A capsule wardrobe contains only our favourite pieces of clothing. A good mood is guaranteed.
  • Fairness- Fair Fashion concerns us all. The working conditions under which fast-moving fashions are produced contradict all ethics. With every purchase we consciously make a decision for or against human interaction. Sustainable clothing in the Capsule Wardrobe ensures a clear conscience.
  • Joy- Taken together, all of these points add up to one thing above all: more joie de vivre.

How you put on your Capsule Wardrobe, we will tell you in another article. But one thing is already revealed: With the collection of GREY you have already found the perfect basic for your capsule wardrobe.

Because GREY fulfils the five lucky factors of a capsule wardrobe on all levels:

  • Leisure -The shirts and panties from GREY are, as the name suggests, available in one colour only: grey. Grey is a restrained, simple colour that can be easily combined with any other colour. Combined with your Capsule Wardrobe, this makes creating an outfit even faster - and leaves more time for the essentials of life. You can find matching outfit inspiros on the blog of Froilein Couture.
  • Finance- Fashion has become a mass commodity. Whole collections are affected by short-livedness. New trends disappear as quickly as they have come. The fast-paced nature of the industry not only places a burden on people, but also on the environment. The purchase of a GREY product, on the other hand, is an investment in people and nature. The algae required for the production of Vitadylan are gently extracted in Iceland's fjords. The unmistakable look and feel of 1,000 litres of seawater on your skin makes GREY textiles an indispensable it piece in your capsule wardrobe. Sustainability that pays off.
  • Feeling- GREY products nestle against us like a second skin and promote our well-being. Among other things, this is due to the Modal fibre, which is obtained from beech and is much softer than cotton. But also the skin care effect of the GREY textiles makes sure that you won't want to take off your Basic anymore.
  • Fairness- Not only the fabric, but also the production process of GREY meets all requirements of sustainability. The innovative, so-called lyocell process used to produce Vitadylan was awarded the European Environmental Award for Sustainable Technologies. In addition, all GREY products are manufactured in transparent industrial facilities in Germany.
  • Joy -You want to be convinced by our philosophy? Then let yourself be infected by our spirit and try it out. Today, Earth Day is the perfect occasion to start. Here you can find our products.

#GREYCARES

You're stressed? With this tip from our founder Marco Grey you will soon be able to breathe easier again.


If I could only have one shirt, it would be a GREY.



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