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January 30, 2018 2 min read

No other raw material on our earth is as essential for our survival as clean drinking water. At the same time, water scarcity is a problem in many parts of the world, threatening the existence of many people. Fortunately, there are ways in which each individual can help. Even if you choose a t-shirt made of a sustainable and environmentally friendly material when buying clothes, you are already helping to give more people access to clean drinking water.

Water is important. So important that the United Nations declared access to clean drinking water a human right in 2010. And not without reason: many natural water resources are drying up and the precious water has already become so scarce in some parts of the world that many experts fear that the wars of the future will not be fought over natural resources such as oil, but over water. Even today, the control of water resources is an important means of power with which countries exert pressure on their neighbours. Water as a resource also plays a role in refugee movements, because many people in arid regions such as the Sahel will have no choice in the future but to flee abroad to escape the impending water shortage.

It is not only the growing world population, changes in consumer behaviour and natural causes such as climate change that are to blame for the fact that an estimated 783 million people have no access to clean drinking water. On closer inspection, modern industries also reveal themselves to be real water wasters: the conventional textile industry in particular stands out negatively, as cotton cultivation devours large quantities of water. For a cotton T-shirt, for example, almost 2700 litres of water are used - the content of 10 bathtubs. At the same time, the textile industry poisons the rivers with its harmful waste water, so that many people living downstream no longer have access to clean drinking water.

Anyone looking for sustainable alternatives for these reasons will, for example, find clothing made of the newly developed fabric Vitadylan(tm). A GREY T-shirt made of this material requires 97 percent less water during production than a comparable T-shirt made of cotton. The purchase of such a garment helps people worldwide to have easier access to clean drinking water and to preserve the precious resource of water for future generations.


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