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May 06, 2019 3 min read

WE WILL TELL YOU FIVE THINGS YOU DID NOT KNOW ABOUT THE NEW WONDER ALGA ASCOPHYLLUM NODOSUM.

They live in water, detoxify the seas, enrich the lakes and rivers and are silent observers of the world in secret: Algae. The biodiversity of algae is manifold. There are macro-algae and micro-algae, brown algae and red algae, golden algae and green algae, algae that grow together with the seabed and others that swim freely and detached from the bottom with the currents. Some of the mutable species even grow on the rocks, trees and snowy mountains above sea level. In short, algae are true wonders of nature.

Ascophyllum-nodosum

We at GREY are especially in love with one algae: Ascophyllum nodosum, the knotweed. Knotted kelp thrives in the waters of the North Atlantic, the North Sea and the Baltic Sea. The algae for GREY's products are obtained exclusively in Iceland, where they are harvested, dried, milled and then shipped to Germany for further processing only every two years in the spirit of sustainability. There they are woven with zinc and beech wood fibres in a highly complex process. At the end of the process is the fabric Vitadylan, which gives your shirts, bustiers and panties from GREY their special characteristics.

CHLORELLA WAS YESTERDAY. THE WONDER ALGA ASCOPHYLLUM NODOSUM

What many don't know: The Ascophyllum Nodosum is a true wonder of nature. The areas of application of knotweed extend far beyond the processing of Vitadylan - a unique algae-based substance. But not only the brown algae, you also encounter all other algae day after day in your food, your cosmetics or even in medicine. Why we at GREY are true fans of the wonder algae is revealed in five facts you may not know about Ascophyllum Nodosum:

  1. Vegan - One of the most important ingredients of brown algae is alginic acid, which is used especially in the food industry. Among other things, alginate is extracted from alginic acid - a vegan alternative to the classic gelling agent, gelatine. Thanks to the brown algae, your cooking, from jam to molecular cuisine, is thus free of animal ingredients.
  2. Healing - Even medicine has already discovered the brown alga for itself. Not only surgeons rely on calcium alginate based dressings. The algae support wound healing and are the wonderful reason why bandages do not stick to wounds.
  3. Caring - Algae contain not only minerals, vitamins and trace elements, but also antioxidants. The latter protect the skin from free radicals that can damage body cells. The concentrated power of algae and seawater is combined, for example, in the skin care products of marine cosmetics. But brown algae do not only unfold their effect in the form of lotions, as the products of GREY prove.
  4. Detoxifying- The algae have one main job: photosynthesis. The oldest plants in the world are also their most valuable source of oxygen. For this responsible task, the alga enables its talent to bind and break down toxins and pollutants. Algae, such as the freshwater algae chlorella, are therefore also considered an essential superfood ingredient for detoxification. Toxins that burden the human body in the form of pesticides, insecticides, poisons and chemicals are eliminated with an algae-based detox treatment.
  5. Regenerative - algae are real survivors. The knotweed, for example, does not grow from a root, but from an adhesive organ, the so-called thallus. The thallus anchors the kelp firmly to the seabed and is extremely tough - even if it is damaged, new shoots still sprout from it. A funny indication for the age of the algae are their swim bladders. The swim bladders are responsible for the buoyancy of the algae, are formed each spring and their number provides information about their age. But to ensure that the algae really have enough time to thrive in Icelandic waters, we at GREY harvest the brown algae exclusively in two-year intervals.

shirts off algae

We at GREY prove it: algae are much more than just a cover for Sushi. Order your first GREY shirt now and see for yourself how it works.

#GREYCARES

You're full of heavy thoughts? Worries weigh down on your soul like heavy metal? Then try mental detox:

grey-fashion

IF I COULD ONLY HAVE ONE SHIRT, IT WOULD BE A GREY.



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