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We live on a beautiful planet and every day is a gift. If you love sustainable products and fabrics of the highest quality, you will love GREY. We make products that care for the skin every day instead of damaging it. Even if you have seen and tried many things in your life, we are sure that a GREY product will inspire you.
We are convinced that we should protect our skin and our environment. That's why we produce our care fabric in a sustainable way: with 97% less water consumption. We do not follow fleeting trends, but focus on durable quality. You will still love our basics in the season after next.
Clothing says something about us. About how we see the world. About how we respect ourselves and others.
The moment you feel a GREY product on your skin for the first time is unique. Take a moment to enjoy it. Maybe you feel the silence and the power of the sea and the all connecting nature on your skin.
We made it for you.
"I was looking for something I couldn't find. So I made it myself: The world's first natural skincare product."
2010 I was sitting on the beach in the evening during a sailing trip with my best friend. We drank hot coffee and philosophised about the beauty of the sea and about life. Sea and beach have a magical effect on us humans. Most of them feel comfortable at the sea. It calms us and gives us a feeling of freedom and vastness.
I was thirty and started to think more about health and wellness. Why does the skin always feel so much better on the beach and after a bath in the sea? What is it that gives us this feeling of health and skin care? We talked about whether you could capture that magic in a fabric. All the power of the sea on your skin. That was the birth of the GREY idea.
In today's GREY products made of the material Vitadylan™ we developed, four different materials are woven together: an extreme challenge for spinners and weavers. Many times the machines blocked or the threads broke. The first compounds I produced were useless. In addition, modern looms cannot weave only a few meters: You need 96 bobbins with 5 kg yarn each to load a machine. Every failed attempt was a disaster. In total it took me over six years to develop a fabric that was perfect. When I then touched the material of today with my hand for the first time, I knew: it is ready.
Using a secret procedure developed by us, we had produced a fabric that is not only fantastically soft and pleasant on the skin, but also contains the vitamins and minerals from the sea as well as zinc. These caring ingredients are not added to the material, but the GREY fabric is made of them. The effect on the skin does not wash out even after many washes. We called the new material Vitadylan™. Vita like life and Dylan from the Welsh mythological world, "Son of the Sea". Sustainability is a major concern for me. Vitadylan™ needs 97% less water in production than cotton and a GREY product made from Vitadylan™ produces 90% less CO₂.
