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The vision of GREY

We live on a beautiful planet and every day is a gift. If you love sustainable products and fabrics of the highest quality, you will love GREY. We make products that care for the skin every day instead of damaging it. Even if you have seen and tried many things in your life, we are sure that a GREY product will inspire you.

We are convinced that we should protect our skin and our environment. That's why we produce our care fabric in a sustainable way: with 97% less water consumption. We do not follow fleeting trends, but focus on durable quality. You will still love our basics in the season after next.

Clothing says something about us. About how we see the world. About how we respect ourselves and others.

The moment you feel a GREY product on your skin for the first time is unique. Take a moment to enjoy it. Maybe you feel the silence and the power of the sea and the all connecting nature on your skin.

We made it for you.

THE VISION: TO DEVELOP SOMETHING COMPLETELY NEW

This thought never left my mind from then on. I began to occupy myself with the subject in every free minute. I read everything I could find and soaked up all the information about fabrics and skin care like a sponge. I met with textile specialists and manufacturers all over Europe. I visited spinning mills, weaving mills and suppliers of raw materials. I used every journey to continue working on my vision. Nothing I found made a lasting impression on me. Many times I had the feeling of being at a dead end and always starting over again.

THE DISCOVERY: A COMPLETELY NEW FIBRE FROM SEAWEED

By a lucky coincidence, I then met a German founder who had developed a process to produce a completely new cellulose-based fibre from seaweed. These seaweeds can only be harvested every two years in the crystal clear fjords off Iceland. The fibre contains all the vitamins and minerals that are also found in seaweed and releases them into the skin. The first tests with this completely new fibre at the University of Jena were impressive. I decided to develop a completely new material from this. However, the first experiments were without success. Due to the complexity of the process, the new yarn could only be spun by specially manufactured machines.

THE FIRST COSMETIC CARE SUBSTANCE IN THE WORLD

Of course, I wanted to make samples from the new material immediately and tried out different cuts with my designers. First I made a T-shirt for myself out of the new fabric, which cares for the skin every day when worn. I was pretty excited and also a little proud. I then planned to develop a line for women first. My attic apartment was more and more transformed into a studio. I was obsessed with the idea of having created something completely new. When my girlfriend at the time left me and simply took some of my prototypes with her, I knew that I should launch my product.

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